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The Importance Of Cultural Identification As Technology
Shrinks The Pace of Global Communication Among Nations
Kenya
  
Culturally worldwide, individual nations are harking back to their cultural roots. This is evident in the cross-pollination of films available for distribution at AFM, and particularly the increasing presence of films from Asia. The Pacific Rim, with its diverse and strong individual cultural background, is rapidly spreading its cultural wings as technology shrinks global communication and reinforces emigrants' need to connect with their homelands.

Similarly in the United States 48 million African Americans seek to identify with their heritage, especially among the population's youth. The baby boomers, who experienced racial discrimination and were denied many benefits, want their youngsters to have an identity that is free from the stigma of slavery, but that yet underpins their rich racial identity.

The US re-launch this November of the original Kenya Doll – the authentic African American doll that is steeped in rich cultural history and significance – supports and satisfies that need.

Multi-platform distributors attending AFM might find this product of interest to the diverse cultural populations that exist in Europe and the African and South American continents.

Kenya World, LLC head, Neil Levine commented: "Kenya's World is creating a cultural movement of Pride, focusing on one's self, family and community. This is the foundation of Project Pride."

The 2012 re-launch of the Kenya Doll brand will feature several new and unique lifestyle components, an entertainment component, additional characters, fashion items and merchandise, along with 63 more items than the original brand. Kenya will also expand its line to the Hispanic culture with an expected 2013 launch.

Backed by the Project Pride movement, the cultural initiative within the brand is designed to foster respect, responsibility and positive growth within the Black Community, as are the "Proud" music video and CD single, which send a positive and uplifting message to African American youth.

The launch includes The Rockstar Madness Band and Tour, featuring the grown-up doll characters transformed into real life recording stars, with Hannah Montana star Shanica Knowles as Kenya, Ryan McDaniel as TJ (Kenya's boyfriend), Kia Hampton as Denise (Kenya's best friend) and Jonathan McDaniel as Dwayne (TJ's cousin).

The Rockstar Madness Band will perform live, visit schools, conduct community events, and make in-store appearances to promote the Project Pride initiative via their uplifting, fun and positive message.

The Kenya Doll was originally launched in 1992 to provide girls of color with a toy that accurately reflected their appearance, and that could instill self-esteem, along with pride in heritage and community. Kenya became an overnight success in 1992 as the hottest doll for African American girls, selling over 4.8 million dolls. The doll was a cult favorite toy of the decade, capturing every little brown girl's heart, and enjoying strong universal appeal.

Kenya's World is an African American toy brand that is re-launching the historical Kenya Doll along the same premise. The Kenya Doll has been created and designed to promote all of the characteristics mirroring an African American figure, lifestyle and culture, where kids can truly say 'this doll looks just like me.' Each doll comes in three different skin tones (light, brown and dark), which covers all of the African American skin tones. The company has also created the only toy brand that launches across three platforms, with product lines including My First (Newborns), Kenya Classic (3 years and older) and Fashion Madness (Tweens). It is the Fashion Madness characters that transform into the real-life Rockstar Madness Band, incorporating music, live performances, a blog and stylish fashion products to the product line.

The Rockstar Madness Band features Kenya and her extremely creative friends performing music that represents their lifestyle, fits their flare for fashion and popular culture, and lyrically spreads a positive message. The Rockstar Madness Band will continue to release new videos, CD's and DVD's that are electrified by their live performances in spreading Project Pride. Kenya also has a blog to interact closely with fans and share news and project updates.

The Rockstar Madness Tour was produced by The Frontrunnaz, choreographed by Flii Stylz and directed by Carlos Ramos, Jr.

The Kenya Doll re-launch provides an opportunity to create a cultural movement and awareness for African American children, Hispanic children and multi-cultural children in giving them the foundation of pride within family and community.


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