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Record Number Of European Companies Attend AFM

Summerside International, headed by Francesca Manno, is handling worldwide sales on childreN of the mountaiN. The film, shown at Tribeca Film Festival, is described in the festivals summary as: "Against the picturesque Ghanaian backdrop, Children of the Mountain is an honest exploration of a mother's will in the face of much adversity." Contact Summerside International at the EFP Umbrella Loews Hotel Suite 817 - 819
A record number of companies attend the AFM under the European Film Promotion Umbrella (EFP), with increased demand for support of promotion and marketing of European films.

The record sum in Film Sales Support (FSS) numbers 48 films with sales companies registering under the European Umbrella together with producers and EFP member organisations.

The EFP organizes and provides a prominent platform for deal-making at the AFM, which is supported by the Creative Europe – MEDIA Programme of the European Union and the participating EFP member organisations.

Over the last 18 years, the European Umbrella at American Film Market headquarter at Loews Hotel has attracted an increasing number of sales companies, with bigger European players such as RAI from Italy and Latido Films from Spain joining for the first time in 2016.

Further first-timers are EFP members, National Film Centre Latvia and the Estonian Film Institute. Other newcomers are Ivo Felt, who produced the Estonian Oscar submission® Tangerines (2014) and Kristian Taska (former Producer on the Move), whose company produced last year's Estonian Oscar® submission 1944.

EFP member EYE International, a regular to the AFM, is accompanied by Dutch Features Global Entertainment, and Summerside International, launched by Francesca Manno at Berlin this year also making use of the advantages of selling under the collective Umbrella.

Established in 2009, the EFP has been awarding FSS to European sales companies to help with facilitating sales to North America.

This AFM with a high of 48 films from 16 European countries is benefiting from EFP's marketing incentive totalling over €160,000, in part due to the recently launched Slate Funding, which covers campaigns for films starting off at the Toronto International Film Festival and moving on to the AFM. The line-up includes two Foreign Language Film Oscar® submissions: The King's Choice by Erik Poppe from Norway and Sieranevada by Cristi Puiu from Romania.

Individual FSS funding was confirmed to the following EFP member organisations: Austrian Films, British Council, Czech Film Center, Danish Film Institute, EYE International (The Netherlands), Film Center Serbia, Finnish Film Foundation, Flanders Image (Belgium), German Films, Instituto de la Cinematografía y de las Artes Audiovisuales / ICAA (Spain), Istituto Luce Cinecittà – Filmitalia, Norwegian Film Institute, Romanian Film Promotion, Swedish Film Institute, UniFrance, Wallonie Bruxelles Images (Belgium). Prior to and during the AFM, in addition the European Film Promotion also represents films at the LA Screenings, which this year spotlights 26 European Foreign Language Film submissions for the 89th Academy Awards.

For the second year the EFP partners with UniFrance for the European networking cocktail reception at the beginning of the market, co-hosted by German Films. Additional support for the event is given by Estonian Film Institute, Film Fund Luxembourg, Finnish Film Foundation, Istituto Luce Cinecittà – Filmitalia, Kosova Cinematography Center and the National Film Centre of Latvia. The reception has proved to be an invaluable platform for European companies to network with companies in the United States.


Nu Image - Millennium AFM 2016
Loews - Office 537

Day 1 - NOVEMBER 2nd
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