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New Initiatives & New Screening Venue
Beki Probst Welcomes New Co-Director To
Extend Audiovisual Content Reach Of EFM
Beki Probst
Validating its position as the premiere market to start the international calendar of buying and selling films and audiovisual content, the 64th Berlin International Film Festival European Film Market (EFM) was fully booked at both the Martin-Gropius-Bau and the Marriott Hotel on Potsdamer Platz, since the last quarter of 2013.

Responding to the changed environment where the combined Festival and Market Platform sees the growing need for more cross-fertilization, a new initiative with Berlinale Talents, and a new feature, the Catch-Up Screenings on the second Thursday of the festival, will offer market visitors additional opportunities to establish contacts and do business.

EFM director Beki Probst said, "Our most important goal is to provide EFM participants from all over the world with an ideal framework for their business dealings," She also commented, "The fact that our exhibit spaces are again in consistently high demand this year validates our efforts." In cooperation with Berlinale Talents, the EFM will also feature an initiative for the up-and-coming generation of market-goers: Under the title "Berlinale Talents Market Hub" - backed by Canon - ten selected distribution professionals from Berlinale Talents will be present at Martin-Gropius-Bau with their own booth, which will also serve as a contact and meeting point. In addition, 40 of the films developed during the Berlinale Talents Project Labs will be presented to EFM visitors.

During 2014, the EFM will use five theatres in the newly re-opened Zoo Palast, refurbished with state-of-the-art cinema technology, bringing the EFM screening venues to 39. On the second festival Thursday (February 13th), the EFM will offer Catch-Up Screenings to registered EFM participants. This newly launched series will screen a selection from this year's festival programme, curated by the section heads.

Independent US filmmakers will once again meet at the "American Independents in Berlin" initiative at Martin-Gropius-Bau, which is organised by Independent Filmmaker Project (IFP) and the Sundance Institute. The eleventh edition of the series "Sundance at EFM" will again provide an important platform to independent US filmmakers whose films premiered at Sundance in January.

In cooperation with the European Documentary Network (EDN), "Meet the Docs" for the 6th year filmmakers and distributors in the vibrant documentary sector have a meeting point in the Martin-Gropius-Bau. Accredited festival and market visitors can participate here in various panel discussions, individual meetings with international documentary film festivals, documentary film project consulting talks, and networking events. Further extending the EFM to meet the growing needs of the international marketplace, business administrator Andrea Kaul has joined the team of the European Film Market, as the co-director of the European Film Market (EFM) together with EFM director Beki Probst. Ms Kaul's role is the development of new business fields to broaden the EFM, including new television formats, as all audiovisual content continue to merge and converge on one global Platform.

EFM director Beki Probst commented, "I'm very pleased to have found an excellent partner for the EFM co-director position. The EFM and its further development will undoubtedly profit from Andrea Kaul's extensive experience in management and marketing."

Berlinale Director Dieter Kosslick added, "Her expertise will reinforce the EFM in its coverage of new business fields on the ever-changing audiovisual landscape, including new television formats. I welcome her warmly to our team."

Appointed in September 2013, Andrea Kaul has held executive positions for global leaders in marketing, such as IP Deutschland (RTL Group) and BE VIACOM (Viacom International Media Networks Northern Europe). Ms. Kaul developed and managed the "Telemesse", the former central media convention for the German TV industry, and established the New York representation for IP Network (RTL Group) in her capacity as Director of Marketing & Business Development.


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