Available FEB 7th at EFM
The PRINTED HARD COPY
of the INNOVATIVE
EFM 2013 QR Product Guide
Collect at the Trade Press Points
In the Martin Groupis Bau
& The Marriott Hotel
Point Click - Access 162 companies
Just 16 pages - Light it's the Dawn Of A NEW Wave
Since 1980 The Business of Film (TBOF0 has been an innovator in Trade Publishing.
HISTORY of TBOF'S PRODUCT GUIDE MILESTONES: 1980-2012
Always evolving – always innovating - always your best source for factual & in-depth Industry Reporting & Commentary 1980: Established independent Trade Publication TBOF against Fierce Competition
from the major publications Screen International, Hollywood Reporter, and Variety.
1983: Introduced separate to the Main magazine the Free Product Guide Listing with Pictures of the Executives. The Product Guide is now widely used by all publications but TBOF remains the only PG where companies can list as many films as they wish. TBOF believes the PG listing should be easily accessible to help companies sell their products worldwide. 1985: Published the first Print & Audio magazine, where a video was contained within the Cover of TBOF. 1987: Sent out the first Product Guide via a Computer Disc. For Mac or PC. 2006: Created the Berlin Pocket Issue & Product Guide, which fit easily inside a Pocket or Purse. 2007: Reacting to the ongoing technological changes and economical factors, became the first trade publication to go Online with the Daily editions at Cannes and AFM. 2009: Introduced the Printed Presence Cover Editions at AFM Cannes & Berlin
using an ipad to encourage readers to access the online editions. 2011: At AFM the first trade publication use of a QR reader on the Cover advertisement that took the reader directly to the Film Trailer. 2012 launched at AFM the QR Reader Product Guide.
Carrefour's Ultraviolet Video Service Powered
By Saffron Digital Have Launched A Multi-Platform
Service Across France One of The Biggest In Europe
Carrefour's Utraviolet Video Service
The demand by the consumers to watch what they want, when they want is rapidly fuelling the impact, easy adapting, and adoption of VOD on a worldwide scale. Carrefour, the second biggest retailer in the world, has partnered with OTT platform provider Saffron Digital launched in France and new multi-platform entertainment service at the end of January.
Nolim Films, one of the biggest UltraViolet launches this year, enables customers to buy and rent movies and TV series to watch wherever and whenever they choose.
Noël Prioux, Executive Director of Carrefour France, said: "Our clients' consumption habits are constantly evolving. With Nolim Films, we will address their expectations and new uses of video. This new offer is part of the brand's digital strategy, which relies on the complementarity of our distribution channels."
Using its premium OTT platform, Saffron Digital designed and developed the complete multi-platform UltraViolet service. The end to end solution which includes content preparation; content management; storefront services; application design and development; a digital locker and UltraViolet integration; as well as a secure player, will enable Carrefour to deliver a seamless experience across all devices.
Jason Keane, CEO of Saffron Digital, said: "We are delighted to be involved in the launch of such a monumental service. As well as offering its customers a new and exciting entertainment experience, Carrefour is securing its place as one of the world's leading entertainment retailers. As one of the biggest UltraViolet services to launch in Europe, Nolim Films will no doubt be instrumental in driving digital media adoption throughout the region."
Watch the Carrefour Trailer - A great marketing campaign to the consumer
Initially available on smartphone, tablet, television and computer, Nolim Films features the latest Hollywood blockbusters including Gravity, Godzilla, and Edge of Tomorrow; and hit TV shows including Gotham, The Walking Dead and Arrow; as well as local French content.
Customers will be able to rent and/or buy UltraViolet and non-UltraViolet content which will be automatically added to their digital library. They can then stream the purchased content directly to their connected devices or downloaded for offline playback.
Nolim Films also enables customers to redeem UltraViolet codes, giving them free digital copies of movies purchased on DVD or Blu-ray Discs that have the UltraViolet logo on the package. All purchased UltraViolet content will then appear in a customer's UltraViolet locker alongside all other UltraViolet purchases.
Contact During EFM 2015 - Marriott Hotel Suite 268
Nu Image - Maritim Presidential Suite #10001
Day 1 - February 5th
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