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Riveting Start To The 2017 European
Film Market Fully Booked With
Increased Demand Fueling Expansion

Beki Probst, EFM President
 
The first industry gathering of the year, The European Film Market (EFM) opened its doors today setting the trends for the upcoming year in film industry calendar. The entire exhibition spaces, in the Martin-Gropius-Bau and the Marriott Hotel, are fully booked and more than 9,000 exhibitors, license traders, producers, buyers and investors are expected over the nine market days which runs through to February 17.

EFM director Matthijs Wouter Knol says: "The European Film Market is one of the most important film markets world-wide and, since it's at the start of the year, it's a key seismograph for the year to come. The EFM is a trend-setter that keeps abreast of the radical changes in the industry."
 

Matthijs Wouter Knol, EFM Director
 
EFM president Beki Probst adds: "There has rarely been as much movement and such a sense of euphoria in the film industry as there is now. We're responding to that with our broad range of initiatives. At the same time, it's extremely important that we provide optimal surroundings that offer dependability and stability in terms of infrastructure and content."

This year, the European Film Market has expanded in both space and content. New initiatives and innovations include the Berlinale Africa Hub; the expanded EFM Horizon is made possible with the support of Audi, the focus of a total of five innovative events united under the newly created labels which showcases the industry of the future, with the newest technological developments, trends that provide a glimpse of things to come and evolving business models. The platform in 2017 encompasses the formats, Propellor | Speednic; EFM Startups; VR NOW Con Business Mixer; Game <3 Cinema and The Next Level of Cinema.

The five interconnected events simultaneously aim to offer EFM trade visitors opportunities for networking with members of adjacent sectors of the audio-visual industry, such as tech, virtual reality and games.

Increased interest and demand for the Drama Series Days, presented by the EFM and the Berlinale Co-Production Market, has been expanded and has moved into a new venue. The three-day edition of the Drama Series Days segment runs from February 13 to 15 in the Zoo Palast, with panel discussions, market screenings and various networking events. The official partner of the Drama Series Days is the Film- und Medienstiftung NRW; mounted in cooperation with HBO Europe and the Medienboard Berlin-Brandenburg.

A first at EFM 2017 is a new initiative called Country in Focus with Mexico that the market plans to follow through with in upcoming years with different countries.

The EFM continues with its already established and successful segments EFM Asia, Meet the Docs, American Independents in Berlin, EFM Producers Hub, the EFM Industry Debates and LOLA at Berlinale.

 
 


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Day 1 - February 9th
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