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MIPJunior 2014 Moves To New Bigger Venue & Launches The First Screening Of A Major TV Series – Thunderbirds Are Go!
 
MIPJunior 2014 Moves To New Bigger Venue & Launches The First Screening Of A Major TV Series – Thunderbirds Are Go!
Palm Beach Venue - Laurine Garaude, Director of Reed MIDEM's Television Division
 
MIPJunior, which opens today, will host a number of international launches during the two-day entertainment content market geared to programming for the youth market. The event heralds a number of firsts, including a move to the new considerably bigger venue at the Palm Beach at the opposite end of the Crosiette.

The growth of the MIPJunior Screening Event correlates not only to the growth in demand for programming aimed at the youth market, but crucially to the new opportunities offered to broadcasters via internet technology. Buyers are now able to be more precise about their buying needs, fuelled by the research tools available to pinpoint the audience requirement almost on an hourly basis. During MIPJunior and MIPCOM, this new and ongoing paradigm of how the marketplace is evolving is covered in a number of conference sessions on the growth of VOD Platforms.

The new enlarged event also sees the first MIPJunior World Premiere TV Screening, showcasing Thunderbirds Are Go! – the much loved children's show from 60's. The world premiere screens tonight at 17.45pm at Palm Beach. Relaunched 50 years after it first aired on British screens, the new updated 26 x 30' series is produced using a mix of CGI animation and live-action miniature sets. The series is a coproduction between ITV Studios and New Zealand-based Pukeko Pictures, in collaboration with Weta Workshop, the specialist CGI company behind Avatar and The Lord of the Rings.

Other highlights of the two-day event include, ahead of next year's feature film version, the launch of the 65th anniversary of the world's longest-running cartoon strip Peanuts in a new TV series featuring Charlie Brown and his dog Snoopy. Kim Towner, SVP Media, Peanuts, takes part in a MIPJunior keynote session on the theme Peanuts Reimagined, together with Alexis Lavillat, producer at Normaal Animation, the company behind the new show. (Today at 12.20pm)

As the lines continue to blur and programming is repurposed to work across all the now available platforms, MIPJunior will also spotlight the animated Star Wars Rebels, the latest property from the Lucasfilm stable in the Star Wars franchise. Star Wars Rebels Creator, Supervising Director and Executive Producer Dave Filoni, along with Disney Channels Worldwide President and Chief Creative Officer Gary Marsh, will discuss the creative process behind the new animated series and the success of the Star Wars phenomenon which continues to generate a new audience worldwide. (Tomorrow Sunday at 11.15am)

Covering the increasing advent of partnerships geared to and accommodating the new transmedia platforms, Russell Hicks, President, Content Development and Production, Nickelodeon Group, Jean-Julien Baronnet, CEO, Ubisoft Motion Pictures, and Tiphaine de Raguenel, Head of Children and Youth Activities, France Televisions, will delve into the case history of the successful Raving Rabbids and its successful cross media partnerships.

Laurine Garaude, Director of Reed MIDEM's Television Division commented: "The move to the expanded Palm Beach venue underlines the growing prominence of MIPJunior, and will enable the event to meet the needs of the kids' entertainment content market. Buyer numbers are up, and they are in for a treat with more major properties choosing MIPJunior as a launch platform than ever before."

Representatives attending MIPJunior include personnel from Amazon Studios; BBC Children's; CBeebies; Cartoon Network; Disney Channels; EBS; Canal+ Groupe; ARD / ZDF; Kinderkanal (Kika); Nickelodeon; Super RTL / RTL; Disney; Netflix; TV4; RTVE; YLE; Canal 22; Czech Television; De Agostini Editore; France Televisions; Globosat / Gloob; Mediacorp Pte Ltd; NHK; NRK; Sky Deutschland; SVT; Televisa; TF1; VRT; and WDR.

About MIPCOM

2014 marks the 30th anniversary of MIPCOM, the year's global market for entertainment content across all platforms. Each October, the industry's major players from TV and film converge in Cannes. MIPJunior, the premier Screening showcase for kids programming, takes place the weekend before MIPCOM, uniting the world's buyers, sellers, producers, digital players, publishers and licensing executives who present, discover and screen the very latest content.

Organised by Reed MIDEM, MIPJunior runs 11-12 October, ahead of MIPCOM, which takes place 13-16 October. MIPJunior 2014 moves to its new expanded home at the Palm Beach. A free non-stop shuttle service between Palm Beach and the Palais des Festivals, with a pick-up point in front of the Martinez (Saturday: 7.30-21.30 and Sunday: 7.30-19.30).

 
 


Contact  During  MIPCOM  2014  -  Stand:  P-1.H19  -  P-1.J17

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Day 1 - october 11th
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