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MEDIA I.M. Launches Flying Animals Partners
With Aligned Charity In First Business Year
 

Irina Nazarenko, Joint Managing Director of Media I.M.; Maria Ufland, Co-founder of Media I.M.
 
London based Media I.M. highlights for buyers at MIPjunior Flying Animals (26 x 6.5 mins), aimed at children aged six to 12, and the spin-off pre-school series Kids and Flying Animals (26 x 1.45 mins).

Flying Animals was developed by the St Petersburg-based animation studio DA, whose activities also include conducting animation-therapy sessions to teach children suffering from cancer how to create cartoons. The idea for the show came as a result of this project. In Russia, Flying Animals currently airs on 7 channels and online services including major children's channels Carousel and Mult.
 
Flying Animals
 
In a first for the year-old distributor, Media I.M. has also joined with UK-based charity Hope For Children, in a partnership which will see Media I.M.'s distribution profits from Flying Animals invested into the charity's Your Business, Their Lives initiative, which launches in the last quarter of 2015.

Maria Ufland, co-founder of Media I.M., said: "We are committed to finding the right balance between growing our company and creating a positive social impact. In essence, Flying Animals is about kids helping kids, but it also has the potential to be a powerful brand, as was demonstrated at Annecy by the industry's enthusiastic response. We see this partnership with Hope For Children, which is a great, forward-looking organisation, as the first step in our strategy of contributing to global projects that will make a measurable difference to children's lives."

Irina Nazarenko, Joint Managing Director of Media I.M., added: "We assessed the series on the strength of its content and the creative concept and believe that the humour of the series can travel very well internationally and the characters of the show can have a truly global appeal with kids. When we discovered the unique charitable nature of the series in Russia, we immediately decided to make it not-for-profit from the international distribution side as well, and we hope that our broadcaster-partners will support us in making it a truly international hit."

The rights to Flying Animals are held by AdVita, a charitable foundation and owner of the Helping Is Easy fund. AdVita's aim was to develop, create and deliver a children's series, from which all proceeds would be channelled into supporting their work. AdVita's particular focus is on helping the families of children with cancer and other serious illnesses to access prompt treatment and care.

Dmitriy Kochkarov, head of the business development at Helping is Easy Fund, said: "We are delighted to be joining forces with Media I.M. to make the series available for kids and families internationally. The slogan for Flying Animals series is 'Helping is Easy!,' focusing on the idea of kids helping other kids by simply watching the show and buying Flying Animals toys. We hope that our initiative will be supported internationally."

About Flying Animals
Flying Animals aims to give children confidence in themselves and their abilities, the courage to change their lives for the better — and, above all, the message that they are entitled to be happy. Geographically, the series is set in a Light Country which floats above the Earth inhabited by animals from a big variety of countries and cultures, from the North Pole to Australia.

About Media I.M.
Media I.M, launched in April 2014 by former Viacom International Media Networks executives Maria Ufland and Irina Nazarenko, is an international content distribution company specialising in the sale of premium family entertainment and animation to both linear and non-linear platforms. The London-based operation, which has more than 900 episodes of children's animation in its portfolio, has exclusive distribution agreements with several of Russia's top animation producers, including Petersburg Animation Studio, Melnitsa Animation Studio, Studio Atria and Studio Nebo, Ficción Producciones from Spain and Czech Republic's Bionaut Animation. Media I.M. is active in pre-sales and identifying co-production and product licensing partners for its animation brands, which include Robodz, The Pooches, Kikoriki, Moonzy, Pin-Code, TuTu, Rosa and Dara and Their Great Adventures and The Bubbles. Its boutique approach gives it the flexibility to develop 360-degree opportunities around each property to deliver maximum value to both producers and licensees.

 
 

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