ELSPETH TAVARES
Editorial Comment MIPJunior 2018
The Impact Of The Digital Environment And The Long Term
Effect Of Children Watching Content That Consists Of And
Is Based Solely On Cartoon Characters.
Fluffy Markey - produced by Blachfilms
There are some 775 Animation programs at MIPJunior across all the formats and genres of animation available to content distributors for worldwide distribution. Much of the content is available via platforms such as YouTube, where parents can ‘order’ the viewing to suit their how, where, and when schedules.
The marketing expenditure of a company on a particular animation programme correlates directly to its international success. Which raises the questions, what motivates the scripts - its editorial values or its merchandising potential?
In a recent survey among friends with children between ages 4 and 9, the core segment that consistently watch animation, TBOF discovered from its small sample (in a London pre-school), there is an eerie disconnection from reality in which the children disappear into an environment where they believe these characters actually exist. Psychologists would argue to a point that a make believe world can be good for children. However there is a non-clinical reality. TBOF recently witnessed a child maybe 8 at a bus stop in Kensington HighStreet, an up-market enclave of London. The child was verbally acting out a scene from a recent programme he had seen - taking 2 parts the aggressor and the ‘good guy’. His nanny, was oblivious (on her iPhone) and not attentive. Another individual at the bus stop was also intrigued – collectively we wondered could it be the child just needed human attention?
The correlation is the lack of reality. Which further begs the issue - what is the global impact of animation and programmes geared to children aged 4 to 9, as they grow up in the digital world living between reality and fiction. That can only be answered in the long term through targeted research. In the immediate term one of the answers could be the blending of live action and puppetry as illustrated in Fluffy Marky from HG Distribution, or photo real images animation from programmes such as Mighty Mike available from Cake Entertainment. Both these programmes for children appeal to different levels of growth. Fluffy Marky is aimed at teens, Mighty Mike with no dialogue at 2-5 year olds. Fluffy Marky, produced by Blachfilms, is an award-winning, live-action scripted series with a positive engendering story about bullying, friendship and putting yourself in someone else’s shoes ~ whether they belong to the class nerd, the school bully, or a fluffy puppet.
Mighty Mike, produced by TeamTO’s pioneering animation software, has resulted in unprecedented photoreal animals with a level of expression that has not previously been achieved in a TV series. The animation is an endearing dialogue-free chase cartoon which features Mike, a refined pug with sophisticated tastes.
Demo reel of animation produced by TeamTo based in Bourg-lès-Valence southeastern France. In an historic first TeamTO was invited to create the official welcome video for the 2018 Annecy International Animation Film Festival, which featured the star of its international hit series Angelo Rules taking a virtual reality skateboarding romp around Annecy.
The long term consequence of how children will grow up in our now digital world needs to be continually addressed by the makers of content aimed at the future generation. Both Blachfilms and TeamTo are paving the way to Interject, and interconnect, the fiction world of entertainment with the realworld in which humanity exists.
Fluffy Marky has received a number of awards including the Youth Media Alliance - 2 Awards Of Excellence 2018 for season 2, and the Grand Prize for Best Production (All Categories) & Best Television or Web Series – Advancement of Personal Growth and Self-Transcendence Best Screenplay (Benoit Lach & Vincent Lafortune) season 2, at the Vancouver Web Fest 2018, Prix Gémeaux 2017 Awards - Season 2, Best Original Program or Series produced for Digital Media: Youth, and Best Fiction and Drama Series at NUMIX 2017 (Quebec). Fluffy Markey seasons 1 and 2 produced by Blachfilms has being acquired by Canal+ and TéléTOON+ for TV and webseries rights and will be adapted for the French public and set to broadcast next November. Season 3 season is recently completed and available. https://hgagnondistribution.com/en/titles/youth/fluffy-marky
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