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Subhash Chandra Chairman At Zee Credits
Ray Donahue As Instrumental In Global Expansion Of
Veria Livings Unpredented Growth & New Revenue Streams

 

Raymond Donahue
 
As MIPTV opens for three intense days of dealmaking, at global multiplatform, healthy lifestyle and wellness media company Veria Living Raymond Donahue has been promoted to Chief Revenue Officer.

Under his previous title, SVP of Programming Sales, Donahue launched the international division; built its sales team; nurtured new relationships with broadcasters throughout Europe, Asia, Canada and Latin America; and orchestrated the company's first branded, original programming block agreements. With an expanded portfilo he will have oversight of revenue-generating units including advertising sales, programming sales and new business development on a global basis across all media platforms. With over 20 years of experience in developing sales and marketing strategies and directing a global staff of sales representatives, he will also be responsible for corporate strategic and operational functions of senior management.

Subhash Chandra, Chairman of Zee Group, said: "Raymond has played an instrumental role in first establishing Veria Living Worldwide on the global front and, secondly, for overseeing and leading its sales team to year-to-year growth including an 80% increase in total programming sales. His acumen relative to driving existing business strategies, identifying and nurturing new revenue streams and motivating our sales teams make him the perfect choice to take the reins of the newly created Chief Revenue Officer role and to ensure the long-term fiscal health of our organization."

Building on its five year mandate Veria Living Network has increased its U.S. distribution by nearly 50% during the past 12 months via new agreements with Cablevision, RCN, GCI and its recent premiere in the Chicago DMAInternationally. Through branded programming block deals in Australia , Singapore and Mexico, Veria Living Worldwide launched the Veria Living Fitness (early morning) and Veria Healthy Lifestyle & Cooking (mid-morning) blocks which are stripped Monday-Friday. To ensure content flow Veria Living Studios in New York City has produced 300-plus hours of original series with the majority focusing on fitness and healthy cooking programming.

Continuing to build the team, Jennifer Liang has joined Veria Living Worldwide as Head of Global Content Sales and Strategy. Ms. Liang will report directly to Mr. Donahue who remarked, "With Jennifer coming aboard we have a great opportunity to continue our growth in the international health and wellness media space. Her track record in developing and closing new sales opportunities for prominent television networks is well documented." In this role she will take on the international activities that were previously under Mr. Donahue's purview.

Zee Group
The launch of Veria Living Studios in midtown Manhattan was the creation of a $250 million (U.S.) content development, production, co-production and acquisition fund for Veria Living to utilize funding health and wellness programming and related content across multiple media platforms. At the time of the announcment in late 2011 Mr. Chandra commented that the establishment of the $250 million fund was yet another step in Zee Groups' strategic five-year plan to further expand Veria Living's presence in the U.S. and beyond as the go-to-source for all things health and wellness.

Further utilizing the fund, a post production facility was added at the Studio last April to produce new, original programming for the network's various dayparts. The Studio is currently producing such series as: BollyBlast (wt / 30x30) - A Bollywood-dance based exercise series hosted by Hemalayaa. Workout From Within (52x30) - A fun half-hour of simple lifestyle routines with host Jeff Havely, a behavioral health and fitness expert, which interweaves spiritual insights drawn from Havely's life experiences.

About Ray Donahue
Based in New York, Ray Donahue has over 20 years of experience in developing sales and marketing strategies and directing a global staff of sales representatives. Prior to joining Veria Living and sister company Zee TV USA Ltd., he held senior positions with international media companies including Destiny Entertainment, Momentum Distribution, Westinghouse Broadcasting International, Ultracom Entertainment and New World Entertainment.

About Jennifer Laing
Jennifer Laing with over 20 years of experience in worldwide program sales, international strategy, and brand and franchise management, also has an extensive background managing business in international markets and working in multicultural environments. Prior to joining Veria Living Worldwide, Ms. Liang served as Senior Director, Worldwide Sales and Strategy, at National Geographic. In this position, she was responsible for negotiating distribution, co-production, acquisition and agency agreements for National Geographic Kids programming. She managed sales and co-production partners in the United States, Canada, France, Latin America, Asia and other major markets.

Before that, Ms. Liang was the Vice President, Worldwide Sales, for HandMade Kids, where she drafted contract templates, negotiated agreements, managed agents, prepared sales projections and implemented general worldwide sales strategy in major territories worldwide. She has also held positions as Director, Worldwide Sales, for HBO Enterprises and Director, International Program Enterprises, for MTV Networks. Ms. Liang got her start in the television industry as a sales executive for Reiner Moritz Associates, a London-based distributor of arts programming. Jennifer Laing will be based in New York.
 
 
 
Nu Image - Majestic Terrace   Starz Worldwide - RS25
 
Wonderphil - Stand 09.17   Stealth Media - Stand H4.35
 
Artist View - Stand R29.17   Hannibal Classics
 
Screen Media - Stand 31.28   The Little Film Company
 
LBYL Films   The Marco Colombo Company
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