Available FEB 7th at EFM
The PRINTED HARD COPY
of the INNOVATIVE
EFM 2013 QR Product Guide
Collect at the Trade Press Points
In the Martin Groupis Bau
& The Marriott Hotel
Point Click - Access 162 companies
Just 16 pages - Light
it's the Dawn Of A NEW Wave
Since 1980 The Business
of Film (TBOF0 has been an innovator in Trade Publishing.
HISTORY of TBOF'S PRODUCT GUIDE MILESTONES: 1980-2012
Always evolving – always innovating - always your best source for
factual & in-depth Industry Reporting & Commentary 1980: Established independent Trade Publication TBOF against
Fierce Competition from the major publications Screen International,
Hollywood Reporter, and Variety. 1983:
Introduced separate to the Main magazine the Free Product Guide Listing with
Pictures of the Executives. The Product Guide is now widely used by all
publications but TBOF remains the only PG where companies can list as many
films as they wish. TBOF believes the PG listing should be easily accessible
to help companies sell their products worldwide. 1985: Published the first Print & Audio magazine, where a
video was contained within the Cover of TBOF. 1987: Sent out the first Product Guide via a Computer Disc.
For Mac or PC. 2006: Created the Berlin Pocket
Issue & Product Guide, which fit easily inside a Pocket or Purse.
2007: Reacting to the ongoing technological
changes and economical factors, became the first trade publication to go
Online with the Daily editions at Cannes and AFM. 2009: Introduced the Printed Presence Cover Editions at AFM
Cannes & Berlin using an ipad to encourage readers to access the online
editions. 2011: At AFM the first trade
publication use of a QR reader on the Cover advertisement that took the
reader directly to the Film Trailer. 2012
launched at AFM the QR Reader Product Guide.
Road to Revolution, a documentary focused on the revolution that affects the Middle East and Maghreb countries known as the Arab Spring, is available at MIPDoc and MIP TV to international buyers for worldwide licensing and distribution. Road to Revolution...
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Beloved by generations and age groups around the world, the partnership of Snoopy, Charlie Brown, and the rest of the Peanuts characters is set to be a new animated series for the small screen, and is part of Peanuts Worldwide's long term content building strategy...
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To spotlight the growing international success of Israeli TV content, MIPTV is hosting a Focus on Israel as part of its upcoming market. Laurine Garaude (pictured above), Director of the Television Division at Reed MIDEM, commented: "The Israeli audiovisual...
click for full story
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