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The Second Junior@MIPTV To Explore The
Expectations Of Today's Young Viewers & How Linear
Broadcasters & Online Platforms Evoke Their Attention
Laurine Garaude, Director of Reed MIDEM's Television Division
 
The second edition of Junior@MIPTV, a one-day focus offering a new window on the future of kids' entertainment, will take place on Tuesday (14 April). MIPTV's first Kids Public Broadcasters Breakfast, will kick off the Junior@MIPTV programme. Some of the world's most influential executives in children's programming will discuss with their peers the biggest challenges for public service broadcasters.

"Children are on the frontline in the mutation affecting traditional TV, and their viewing habits presage the TV landscape of tomorrow, as they travel back and forth across multiple digital experiences, expecting new and original content everywhere they go. Junior@MIPTV will outline what the expectations of today's kids are, and explore how both linear broadcasters and online platforms can grab young viewers' attention," said Laurine Garaude, Director of Reed MIDEM's Television Division.

Back for the second edition, The Future of Kids' TV Summit is welcoming 100 decision-makers from the sector, offering a unique opportunity to be inspired by a carefully curated group of visionary speakers. The exclusive line-up brings together Malik Ducard, Global Head of Family and Learning, YouTube; Fred Seibert, the first Creative Director of MTV and the last President of Hanna-Barbera Cartoons; Paul Nunn, Managing Director, Outfit7 Brit Limited; and Deirdre Brennan, Controller, Children's Content, ABC Australia.

The Kids' Channels Talk and Playing the Digital Transformation are two of the conferences scheduled, which will bring together broadcasters, producers and digital players, who will unveil their editorial strategies and coproduction initiatives, and share their perspectives on the future of production, commissioning, funding and extension of kids' programming. As part of the MIP Digital Fronts programme, Awesomeness TV Founder Brian Robbins & Star Vlogger Meg DeAngelis will be on the stage on Wednesday (15 April) for the first MIP Digital Screening dedicated to Kids' programming, showcasing some of the best in children's original online video.

With over 1,000 kids' programming buyers attending MIPTV, the event will bring together key decision-makers to share their perspectives and strategies on developing kids' content and brands effectively across multiple platforms.

About MIPTV
MIPTV - now in its 52nd year - is the world's most powerful and prestigious market and creative incubator for content on every screen. Each April, professionals from across the TV and digital entertainment spectrum gather in Cannes, France for four days of intensive networking, trading, screenings, and high-level conferences and keynotes.

About Reed MIDEM
Founded in 1963, Reed MIDEM is a leading organiser of professional, international tradeshows. Reed MIDEM events have established themselves as key dates in professional diaries. The company hosts MIPTV, MIPDoc, MIPCOM, and MIPJUNIOR for the television and digital content industries, MIDEM for music professionals, LeWeb Paris and London for internet forward-thinkers, MIPIM, MIPIM Asia, MIPIM UK and MAPIC for the property and retail real estate sectors.
 
 


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