According To Recent Study The Netherlands Ranks #1
Worldwide in Penetration for Twitter and Linkedin
Mike Read
The importance for the independent film community to utilize the resource of social networking and its potential to generate new revenue streams is underscored by a recent study from comScore, Inc. (NASDAQ: SCOR), a leader in measuring the digital world.
At the start of the 2nd quarter 2011, the company released a study of social networking usage in the Netherlands based on the comScore Media Metrix
service. The study reveals that the Dutch social networking market continues to grow strongly as sites like Facebook, Twitter and Linkedin extend their respective footprints in the market.
“The social networking market in the Netherlands is really quite unique and full of interesting storylines,” said Mike Read, senior vp and managing director of comScore Europe. “It is one of the few markets remaining where a local social networking player [Hyves] continues to lead Facebook, but that lead is becoming increasingly tenuous. Another interesting facet to this market is that the Netherlands has the highest Internet penetration worldwide for two of the other key global social networking sites, Twitter and Linkedin. The Netherlands is in many ways a nexus of global social networking behavior.”
Hyves Leads Facebook in Dutch Social Networking Market. Despite the overall maturity of the Internet market in the Netherlands, the social networking category continues to advance, growing 18 percent to 11.5 million visitors in March 2011 (representing 96 percent of the online population). Hyves continues to hold the top position among social networking sites in the market with more than 7.6 million visitors in March, but Facebook is quickly gaining ground, surging 76 percent in the past year to nearly 6.6 million visitors. Twitter.com and Linkedin.com rank third and fourth, respectively, with more than 3 million visitors
The Netherlands has an estimated population of 16 million (2011). Commonly known as Holland, the capital is Amsterdam and its seat of government is The Hague.
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